In today’s challenging environment, we created a quick infographic highlighting seven best practices to ensure your restaurant is maximizing revenue during the COVID-19 pandemic.
1.) ADAPT FOR CUSTOMER CONVENIENCE AND REITERATE VALUE
- Shift to expanded drive-thru, takeout-only + delivery
- Offer meals in different ways (family portion sizes, special pick-up bundles)
- Leverage third-party delivery systems
2.) PROMOTE CONTACT-LESS OPTIONS
- Highlight no-contact options to align with social distancing mandates
- Encourage pre-payment on mobile / online orders
- Consider no-cash transactions at drive-thru
3.) AFFIRM COMMUNITY INVOLVEMENT AND DRIVE LOYALTY
- Engage customers with social media content
- Leverage promotion and publicity opportunities with local media outlets
- Offer promotions or special deliveries for first responders
4.) OPTIMIZE MARKETING AND DIRECTORY INFORMATION
- Ensure phone numbers, operating hours and directory details are up-to-date on Google My Business
- Communicate current status on your website (if applicable) and social media channels
5.) TAKE CARE OF YOUR TEAM AND ALIGN YOUR SUCCESS WITH THEM
- Define flexible sick policies and enforce “stay at home” if you feel unwell
- Consider taking employee temperature before shifts and encourage hygiene best practices
- Use secure remote access for Corporate Managers and Supervisors to gain on-site visibility
6.) MAINTAIN PCI COMPLIANCE AND DATA SECURITY BEST PRACTICES
- Ensure your network is monitored and firewalls are managed 24×7 by a Qualified Security Assessor (QSA)
- Evaluate your digital foundation for strength and scalability
- Mitigate against emerging cyber threats, as well as avoid costly breaches which diminish customer trust
- Ensure comprehensive data breach protection in place to cover compromised PCI or personally identifiable information (PII) incidents
7.) PROTECT AGAINST NETWORK DOWNTIME
- Use an alternate back-up connection in the event your primary Internet service goes down
- Keep your mission-critical systems continuously online via automatic failover protection
