7 Best Practices to Maximize Restaurant Sales During COVID-19

By Brian Renner

On April 8, 2020
Top 7 best practices for restaurant owners to maximize their revenues during the COVID-19 pandemic.

In today’s challenging environment, we created a quick infographic highlighting seven best practices to ensure your restaurant is maximizing revenue during the COVID-19 pandemic. 

 

1.) ADAPT FOR CUSTOMER CONVENIENCE AND REITERATE VALUE

  • Shift to expanded drive-thru, takeout-only + delivery
  • Offer meals in different ways (family portion sizes, special pick-up bundles)
  • Leverage third-party delivery systems

2.) PROMOTE CONTACT-LESS OPTIONS

  • Highlight no-contact options to align with social distancing mandates
  • Encourage pre-payment on mobile / online orders
  • Consider no-cash transactions at drive-thru

3.) AFFIRM COMMUNITY INVOLVEMENT AND DRIVE LOYALTY

  • Engage customers with social media content
  • Leverage promotion and publicity opportunities with local media outlets
  • Offer promotions or special deliveries for first responders

4.) OPTIMIZE MARKETING AND DIRECTORY INFORMATION

  • Ensure phone numbers, operating hours and directory details are up-to-date on Google My Business 
  • Communicate current status on your website (if applicable) and social media channels

5.) TAKE CARE OF YOUR TEAM AND ALIGN YOUR SUCCESS WITH THEM

  • Define flexible sick policies and enforce “stay at home” if you feel unwell
  • Consider taking employee temperature before shifts and encourage hygiene best practices
  • Use secure remote access for Corporate Managers and Supervisors to gain on-site visibility

6.) MAINTAIN PCI COMPLIANCE AND DATA SECURITY BEST PRACTICES

  • Ensure your network is monitored and firewalls are managed 24×7 by a Qualified Security Assessor (QSA)
  • Evaluate your digital foundation for strength and scalability
  • Mitigate against emerging cyber threats, as well as avoid costly breaches which diminish customer trust
  • Ensure comprehensive data breach protection in place to cover compromised PCI or personally identifiable information (PII) incidents

7.) PROTECT AGAINST NETWORK DOWNTIME

  • Use an alternate back-up connection in the event your primary Internet service goes down
  • Keep your mission-critical systems continuously online via automatic failover protection 

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